Product Marketing Leader
About Healveda Health:
- Develop and execute comprehensive product marketing strategies that drive product adoption, revenue growth, and market penetration.
- Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.
- Define target customer profiles, positioning, messaging, and value propositions for our products.
- Collaborate with the product development team to provide market insights and feedback during product ideation and development stages.
- Develop go-to-market plans for new product launches, including pricing, promotion, and distribution strategies.
- Create compelling marketing collateral, sales tools, and product-related content to support lead generation, sales enablement, and customer education.
- Collaborate with the marketing team to develop and execute integrated marketing campaigns across various channels, including digital marketing, social media, events, and PR.
- Conduct customer and market segmentation analysis to identify target segments and tailor marketing strategies accordingly.
- Collaborate with the sales team to provide them with the necessary tools, training, and resources to effectively sell and communicate product value.
- Monitor and analyze product performance, customer feedback, and market trends to provide insights and recommendations for continuous improvement.
- Stay up-to-date with industry trends, market dynamics, and regulatory requirements to ensure compliance and competitive advantage.
- Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
- Proven track record of at least 7 years in product marketing roles, preferably in the healthcare, pharmaceutical, or biotech industry.
- Strong strategic mindset with the ability to translate customer insights into impactful marketing strategies.
- Demonstrated experience in product launches, market segmentation, positioning, and messaging development.
- Excellent communication and storytelling skills, with the ability to effectively convey complex concepts to diverse audiences.
- Strong analytical skills, with the ability to interpret market data, customer feedback, and performance metrics.
- Experience in digital marketing, content creation, and integrated marketing campaigns.
- Collaborative mindset with the ability to work cross-functionally and influence stakeholders at all levels.
- Passion for healthcare and a deep understanding of the challenges associated with autoimmune conditions is a plus.
Why Join Healveda Health?
If you are ready to be part of a groundbreaking company that is revolutionizing healthcare, please send your resume, along with a cover letter outlining your qualifications and why you are interested in this role, to firstname.lastname@example.org.